A Fractional CMO with the marketing expertise you need to grow your business.

What is a Fractional CMO?

A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what (if anything) has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is empowered and performing well. They’ll also implement the systems and processes to make your marketing a reliable asset to your company.

I do all of that and more for B2B service organizations, with a particular focus on brand-building and account-based marketing (ABM). I help you improve your marketing and sales enablement strategy by generating more leads and assisting outbound sales teams in converting high-value, long-term customers.

What does a Fractional CMO do?

  • Decide and commit to which marketing strategies are best for your business

  • Correct your brand messaging and positioning

  • Create marketing systems for your team to follow

  • Oversee MarTech purchasing decisions and implementation

  • Enable sales teams by creating processes that align marketing with sales objectives

  • Map out your customer journey

  • Hire, manage, and mentor marketing employees and consultants

  • Manage KPIs so your marketing converts customers

  • Plan and oversee your marketing budget

  • Make decisions based on data and insights rather than intuition

“What truly sets Hannah apart is her authenticity. As an open and honest leader, she built a culture of trust and transparency for our team. These values came across in all her marketing efforts.”

SENIOR MARKETING DIRECTOR

Ready to grow? Let’s chat.