Strategy with taste. Growth with heart.
A fractional brand & growth leader helping founder-led businesses, from professional services firms to premium consumer brands, sharpen their story, reach new audiences, and build the partnerships and systems to grow with confidence.
Sound familiar?
You're at an inflection point: a new location, a new offering, a rebrand, an acquisition.
What you deliver is better than how your brand looks and sounds online.
Growth has come from word of mouth, and now it needs to be repeatable.
Your customer data lives in five different places and nobody trusts any of them.
You need someone at the leadership table thinking about growth in a thoughtful way, not just campaigns.
You have freelancers, an agency, or a scrappy team, but no one owning the whole picture.
If you nodded twice, let’s talk.
Why a human? And why now?
AI can write the post. It can't decide what your brand should stand for, convince an editor or influential prospect to visit, or tell you which new audience is worth chasing. That takes judgment, taste and relationships, which is exactly what I bring. I'm also the human in the loop on your AI: I find where it genuinely saves time, set the guardrails that protect your brand and keep you compliant, and make sure nothing that should feel handmade or human-first starts to feel automated.
What I do.
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Where to grow next: audiences, offerings, locations.
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An identity and narrative that make people feel something.
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Influencers, editors, collaborators and events that put you in the right rooms.
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The CRM, website and systems that turn interest into loyal customers.
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Use AI to move faster, without losing your voice, your standards or your human touch.
“Hannah is a highly regarded leader and strategic marketer who has taken on arduous tasks with learning agility, a keen eye for detail, and an ability to understand the big picture.”
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