The marketing strategist you need, when you need it.

Fractional marketing leadership to help unlock the full potential of your B2B business.

The brand that is remembered is the brand that is bought.

In today’s competitive landscape, marketing is essential. But building a full-time team with the right talent can be costly and comes with inherent risks. That’s where Fourth & Alpine comes in. Whether you’re a mid-size business looking for a Fractional CMO, or a small business without the budget to staff an in-house team, I’ll partner with you to develop cost-effective strategies that align with your unique goals and budget constraints.

Offering a holistic approach to
marketing & enablement

  • Fractional CMO

    Fractional Marketing Leadership

  • brand design and messaging consulting

    Brand Design & Messaging

  • content strategy consulting

    Content Strategy

  • sales enablement consulting

    Sales Enablement

  • demand generation consulting

    Demand Generation

  • advertising strategy

    Advertising Strategy

  • SEO consulting

    Search Engine Optimization (SEO)

  • Marketing SaaS consulting

    SaaS Purchasing & Rollout

These are the elements that benefit most from my work

There are many ways to market, but my unique recipe for B2B success involves a focus on brand identity and audience connection.

Brand Building

Differentiation in the market through a unique, customer-focused brand identity that helps set you apart from your competition.

Audience
Connection

An emphasis on building trust and credibility with your audience before they're ready to buy so that they not only remember you, but come back to you when they are ready.

Sales & Marketing Alignment

Sophisticated sales enablement strategies to align marketing with sales objectives.

Impactful
Leadership

A marketing leader that will build, mentor, and empower your marketing team for long-term success.

Is Fourth & Alpine right for you?

Whether you need to increase brand visibility, expand your customer base, or optimize your digital presence, Fourth & Alpine is a strategic (and very human) solution to help your B2B business thrive.

Meet Hannah, Fourth & Alpine’s Founder

Marketing & Enablement. Branding & Design. Player & Coach. IQ & EQ.

As someone with 17 years of marketing and branding experience who stepped down from a Chief Marketing Officer role after a decade, I’ve witnessed the incredible impact that a dedicated marketing team can make in building a roadmap for smaller brands when they’ve earned the trust of company leaders and are given the keys to drive. I’ve also witnessed first-hand what can happen when markets shift, priorities change, and budgets have to move elsewhere. The reality is that there are ebbs and flows when it comes to a company’s marketing needs, and tapping into fractional support from experts you trust can be a huge differentiator. This inspired Fourth & Alpine, which allows me to support small to mid-sized B2B businesses with high-level strategy in a low-risk, fractional way (and at a fraction of the cost).

Hannah Jaeger photo

“Hannah is a highly regarded leader and strategic marketer who has taken on arduous tasks with learning agility, a keen eye for detail, and an ability to understand the big picture.”

CHIEF PEOPLE OFFICER

Ready to grow? Let’s chat.