The marketing strategist you need, when you need it.
Fractional marketing leadership to help unlock the full potential of your B2B business.
The brand that is remembered is the brand that is bought.
In today’s competitive landscape, marketing is essential. But building a full-time team with the right talent can be costly and comes with inherent risks. That’s where Fourth & Alpine comes in. Whether you’re a mid-size business looking for a Fractional CMO, or a small business without the budget to staff an in-house team, I’ll partner with you to develop cost-effective strategies that align with your unique goals and budget constraints.
Offering a holistic approach to
marketing & enablement
-
Fractional Marketing Leadership
-
Brand Design & Messaging
-
Content Strategy
-
Sales Enablement
-
Demand Generation
-
Advertising Strategy
-
Search Engine Optimization (SEO)
-
SaaS Purchasing & Rollout
These are the elements that benefit most from my work
There are many ways to market, but my unique recipe for B2B success involves a focus on brand identity and audience connection.
Brand Building
Differentiation in the market through a unique, customer-focused brand identity that helps set you apart from your competition.
Audience
Connection
An emphasis on building trust and credibility with your audience before they're ready to buy so that they not only remember you, but come back to you when they are ready.
Sales & Marketing Alignment
Sophisticated sales enablement strategies to align marketing with sales objectives.
Impactful
Leadership
A marketing leader that will build, mentor, and empower your marketing team for long-term success.
Is Fourth & Alpine right for you?
Whether you need to increase brand visibility, expand your customer base, or optimize your digital presence, Fourth & Alpine is a strategic (and very human) solution to help your B2B business thrive.
-
Fourth & Alpine is an ideal solution for companies who have gotten past their startup phase and are ready to scale and invest in a strategic marketing leader.
You may already have a marketing team or you’re just getting started with marketing, but you’re lacking strategic planning and aren’t generating inbound leads.
Ideal clients also see the value in investing in marketing automation and sales enablement. If you have a sales team that doesn’t operate in alignment with marketing and isn’t using strategic full-funnel content to build trust and credibility with target accounts, we’ll fix that together.
-
Fourth & Alpine might be the right fit for you if you see the value in consistent branding and marketing efforts but don’t have the budget for an in-house team.
If you get new business primarily from relationships or word of mouth without any digital strategy driving new leads or customers, I’ll help turn your website into a lead-gen engine.
If you need better storytelling to help your customers understand your “why,” we’ll work together to build a brand story that converts people into long-term buyers and believers.
Meet Hannah, Fourth & Alpine’s Founder
Marketing & Enablement. Branding & Design. Player & Coach. IQ & EQ.
As someone with 17 years of marketing and branding experience who stepped down from a Chief Marketing Officer role after a decade, I’ve witnessed the incredible impact that a dedicated marketing team can make in building a roadmap for smaller brands when they’ve earned the trust of company leaders and are given the keys to drive. I’ve also witnessed first-hand what can happen when markets shift, priorities change, and budgets have to move elsewhere. The reality is that there are ebbs and flows when it comes to a company’s marketing needs, and tapping into fractional support from experts you trust can be a huge differentiator. This inspired Fourth & Alpine, which allows me to support small to mid-sized B2B businesses with high-level strategy in a low-risk, fractional way (and at a fraction of the cost).
“Hannah is a highly regarded leader and strategic marketer who has taken on arduous tasks with learning agility, a keen eye for detail, and an ability to understand the big picture.”
CHIEF PEOPLE OFFICER